# Company

Hala is a social enterprise working to transform the nature of protection and accountability in the world’s toughest places by democratizing advanced defense, sensing, and artificial intelligence technology. Hala is currently saving lives, reducing trauma, and improving resilience for millions of people. According to a preliminary analysis, in current areas of operation, Hala’s technology solutions resulted in an estimated 20-27% reduction in casualty rates in 2018.

We are a team of 21 working together around the world to solve hard problems. Founded by a rocket scientist, an ex-diplomat, and an expert in using technology for good, we hail from leading educational, research, and business institutions (including Stanford, MIT, Wharton, Cambridge, UCL, Imperial, LBS, MIT-Lincoln Laboratory, Johns Hopkins Applied Physics Lab, Deloitte, Booz, and the World Bank) and are united by a mission to create a sustainable business that provides massive social impact.

# What kind of organization is Hala Systems?

Hala Systems is a US for-profit social enterprise. This means we pursue a double bottom-line of financial sustainability and performing mission-oriented work.

# Is this a CIA front?

No, and it would be weird for us to talk about ourselves this much if we were.

# How does Hala Systems relate to the White Helmets?

In Syria, Hala’s service is provided in cooperation with the White Helmets. Warning of civilians in advance of threats such as airstrikes is traditionally a service provided by civil defense organisations and the White Helmets have proven themselves to be the most capable such organization in areas affected by indiscriminate violence due to airstrikes.

# What is Hala working on now particularly for Idlib?

We can’t go into detail for security reasons, but we are trying to make sure we are available for the 2-4 million civilians who live there in imminent risk of catastrophe on an historic scale.

# What lies ahead for Hala Systems?

We see broad applicability for technology like this anywhere people are affected by conflict. Whether the threat is from air strikes, human traffickers, illegal miners, or poachers, the ability to extract credible information in real-time from difficult places and put it into the hands of the people who need it most is something every citizen at risk deserves to have.

# Why are you doing this? Should we be skeptical about your mission?

There was, and undoubtedly is, skepticism about what we do from just about all corners of the earth. We think it is extremely unfortunate that some people find it so unlikely that we would want to pursue such solutions for people at high risk of violence around the world. It shouldn’t be unusual.